Over the past year, I’ve written many blogs about the state of going green in the Southern Oregon real estate market. With the coming of 2010, it is time to revisit the green movement to see where it is going. At its most fundamental definition, going green simply means that you care about the environment and the last year has seen a great surge in the sheer numbers of people, businesses, and organizations that have expressed their concern for the environment by joining the green movement.

These numbers also tell another story; the story of a growing consciousness of caring. This growing consciousness is a consciousness that has spread not just across our great country, but around the world. This consciousness can be categorized as enlightened, for it seeks to join others in a quest to create a better world by going green.

I am often asked if this mass transcendence to a higher level of consciousness spurred by the green movement can be applied to business principles that lead to success. In today’s world we are all well aware of the polarization that occurs between ideologies and how ideologies can become counter productive, freezing progress along the way. The pointing finger of blame presents the greatest resistance of all to achieving meaningful change and the Great Recession is living proof that individual and corporate profits driven by greed and corruption lead to disaster. But there is now a transcendence underway that will lead to a new belief structure in the power of enlightened consciousness and enhanced business practices. Transcendence to enlightened consciousness is a journey that can be taken by anyone courageous enough believe that there is a better way, that doing the right thing is an inherent part of our DNA, and that the journey toward understanding and practice of enhanced business principles will lead to un-compromised success.

2010 holds the promise of a new beginning for those who believe in going green and are ready to begin a transcendence to the business principles of success attainable through enlightened consciousness.

The question is… are you ready?

Michael Masters

A Socially Conscious Real Estate Consultant